Bridgeway Academy
Transforming Social Presence into a Recruitment Engine
[Digital Sales Brochure]
High-Level Overview
As Bridgeway Academy’s digital marketing partner, Eleven Cents Digital transformed their organic social presence into a powerful recruitment and community-building engine.
While Bridgeway was well established in the virtual education space, there was untapped opportunity across social platforms. Through a strategic organic content approach focused on engagement, trust-building, and event promotion, we positioned social media as a measurable driver of leads, webinar registrations, and family enrollment.
High-Level Overview
As Bridgeway Academy’s digital marketing partner, Eleven Cents Digital transformed their organic social presence into a powerful recruitment and community-building engine.
While Bridgeway was well established in the virtual education space, there was untapped opportunity across social platforms. Through a strategic organic content approach focused on engagement, trust-building, and event promotion, we positioned social media as a measurable driver of leads, webinar registrations, and family enrollment.
[Testimonial Social Campaign]
Social Performance Highlights
27 Million Facebook Impressions
Expanded brand visibility at scale
329,000 Facebook Engagements
Strong audience interaction and content resonance
155,000 Post Clicks
Significant traffic driven from organic social
4,000 New Organic Facebook Page Likes
Expanded and engaged community growth
Lead & Event Impact
Consistently generated 1–2 leads per week
Drove 50–200 sign-ups per webinar and event
Strengthened recruitment pipeline through organic promotion
Social Performance Highlights
27 Million Facebook Impressions
Expanded brand visibility at scale
329,000 Facebook Engagements
Strong audience interaction and content resonance
155,000 Post Clicks
Significant traffic driven from organic social
4,000 New Organic Facebook Page Likes
Expanded and engaged community growth
Lead & Event Impact
Consistently generated 1–2 leads per week
Drove 50–200 sign-ups per webinar and event
Strengthened recruitment pipeline through organic promotion
[Social Media Awareness]
Why This Matters
For Ed Tech brands, trust and community are everything.
By elevating content strategy, increasing engagement, and aligning social with enrollment goals, Eleven Cents Digital helped Bridgeway Academy move beyond visibility and into measurable recruitment impact.
The result was not just growth in impressions — but growth in leads, event participation, and brand authority within the homeschool community.
[Social Media Awareness]
Why This Matters
For Ed Tech brands, trust and community are everything.
By elevating content strategy, increasing engagement, and aligning social with enrollment goals, Eleven Cents Digital helped Bridgeway Academy move beyond visibility and into measurable recruitment impact.
The result was not just growth in impressions — but growth in leads, event participation, and brand authority within the homeschool community.
