Bridgeway Academy
STRATEGY:
Using social media to attract and retain homeschooling families.
SOCIAL MEDIA STRATEGY. SALES PROMOTIONS. CUSTOMER TESTIMONIALS. DIGITAL ASSETS.
BACKGROUND:
Bridgeway Academy is a virtual education technology company that has been providing educational curriculum to homeschool families all over the world for more than 30 years. The digital space was familiar to them, but they had yet to uncover the power of social media and what it could do for them to recruit and retain homeschool families.
OUR TWO CENTS
CHALLENGE:
How would Bridgeway Academy compete with other homeschool companies who established a social presence and already had thousands of followers? How could they create a sense of community on their existing Facebook page and start an entirely new Instagram channel? What would the content look like? What was their voice? And how would they attract new families to join their community?
SOCIAL STRATEGY:
Create a social media strategy that would:
Attract new families
Retain current families for re-enrollment in the next school year
DIGITAL RESOURCES
Digital look book design
Social media testimonial graphics
Sales sheets
RESULTS
OUTCOMES
FACEBOOK RESULTS:
27M impressions
329k engagements
155k post clicks
4k organic page likes
Averaged 1-2 leads per week
Averaged 50-200 sign ups from webinars/events
INSTAGRAM RESULTS:
Organically grew IG channel month over month.
5.4M impressions
12k engagements
2k profile visits
1k followers
