JULABO USA

Written By Donna Reynolds

STRATEGY:

Use digital marketing to support overall marketing efforts.

 

WEBSITE. CONTENT MARKETING. EMAIL MARKETING. PRINTED SALES MATERIALS. DIGITAL SALES TOOLS. APP DESIGN & DEVELOPMENT. VIDEO PRODUCTION. SALES PRESENTATIONS. LANDING PAGES.

BACKGROUND:

JULABO USA, a global leader in liquid temperature control equipment, remained open for business during the pandemic. Considered an essential business, their units were instrumental in the discovery and development of Covid-19 vaccines and treatments.

OUR TWO CENTS

CHALLENGE:

How would JULABO USA reach both end users and distributors during the shutdown? Sales reps remained grounded and could not travel for onsite visits. What marketing strategies could we quickly implement that would inform customers that JULABO USA had the equipment they needed to continue research and development? 

STRATEGY:

Develop a digital marketing plan that was customized to reach end users and distributor partners where they are. Position JULABO USA as their go-to partner for temperature control equipment. Inform them of in-stock inventory that was ready to ship in under 48 hours and support post-sale with service-related tools and messaging.

 

DIGITAL RESOURCES & TOOLS

  • Whitepapers & Application Notes

  • New offering: vDelivery tools (virtual delivery & installation)

  • Social media sales strategy

  • Partner portal development

 

Email Strategy

Product education, team support, sales, and other informational materials delivered via email.

 

App Development

We developed a free app that guides customers through hundreds of products, walks them through product recommendations, service & support, and more.

RESULTS

OUTCOMES

CLIENT FEEDBACK:

“The most obvious differentiator of 11 Cents Digital in comparison to other marketing providers is their “Sales First Approach.” All marketing ideas and activities are subordinate to the overall goal of achieving more and healthier sales resulting in more profitability.”

Dr. Dirk Frese, VP of Sales, Marketing & Service

RESULTS:

188 eblasts 

289 inquiries

282 quote requests

159 service requests service

20% growth in social channels

Donna Reynolds
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